YouTube Money Calculator
Estimate potential YouTube earnings from ad revenue based on your channel's monthly views.
How the YouTube Money Calculator works
Use the YouTube Money Calculator to estimate ad revenue. Enter your channel's monthly views. This is the total number of times your videos are watched in a month.
Next, input the Advertiser CPM ($). This is the cost per mille, or cost per thousand ad impressions, that advertisers pay. It varies based on your content niche and audience. Enter the Monetized playback share (%). This is the percentage of your total views where an ad was actually displayed. It typically ranges from 40% to 70%.
Finally, input Your revenue share (%). YouTube's standard ad revenue split is 55% for creators and 45% for the platform. The calculator then uses these inputs to estimate your potential ad earnings.
Formula used
earnings = (views × monetized share ÷ 1000) × CPM × creator share
| Symbol | Meaning |
|---|---|
| monetized share | the fraction of views that actually saw an ad — typically 40–70% |
| CPM | what advertisers pay per thousand ad impressions, varies by niche and season |
| creator share | the platform keeps 45%, you keep 55% of ad revenue |
The estimate tracks ad revenue only — it excludes sponsorships, memberships and Shopping, which for most channels pay more than ads. CPM swings hard by niche: finance and software pay several times what entertainment vlogs do.
Inputs used: Monthly views, Advertiser CPM ($), Monetized playback share (%), Your revenue share (%).
Worked example
Here is an example calculation:
- You have 100,000 Monthly views.
- The Advertiser CPM is $1.50.
- Your Monetized playback share is 60%.
- Your revenue share is 55%.
- The calculation is: (100,000 views × 60% monetized share ÷ 1,000) × $1.50 CPM × 55% creator share = $49.50 estimated earnings.
Result:
- Your estimated earnings: 49.5
- Gross ad revenue: 90
- RPM (per 1,000 views): 0.5
- Monetized views: 60,000
Frequently asked questions
- How much do YouTubers make per 1,000 views?
- The amount YouTubers make per 1,000 views, also known as RPM (Revenue Per Mille), varies. It depends on factors like advertiser CPM, monetized playback share, and the creator's revenue share.
- What is a good CPM for YouTube?
- A good CPM for YouTube varies significantly by niche, audience geography, and seasonality. CPMs can range from under $1 to over $10, with some specialized niches seeing higher rates.
- How does YouTube calculate earnings?
- YouTube calculates earnings based on monetized playbacks, which are views where an ad was shown. Advertisers pay a CPM, and YouTube shares a percentage of this revenue with the creator, typically 55%.
- What is monetized playback share?
- Monetized playback share is the percentage of your total video views during which an advertisement was successfully displayed to the viewer. This figure is usually between 40% and 70% of total views.
- What formula does the YouTube Money Calculator use?
- It uses earnings = (views × monetized share ÷ 1000) × CPM × creator share, where monetized share is the the fraction of views that actually saw an ad — typically 40–70%; CPM is the what advertisers pay per thousand ad impressions, varies by niche and season; creator share is the the platform keeps 45%, you keep 55% of ad revenue.
- How do I read the result?
- The estimate tracks ad revenue only — it excludes sponsorships, memberships and Shopping, which for most channels pay more than ads. CPM swings hard by niche: finance and software pay several times what entertainment vlogs do.